David Meerman Scott is well-known for his groundbreaking work identifying the new rules of marketing, PR, and social selling. He pioneered the word “newsjacking” to define a strategy he refined for getting attention for your product, service, or idea by tying it to breaking news. We thought it might be fun to look beyond his career and find…
As I was thinking back on 2018 I realized that this year is the 25th anniversary of a milestone event that rocked the speaking industry; something that’s not been repeated since. If you were in the industry back in 1983, you’ll remember just how profoundly things changed. Three blockbuster business books were released in 1983. What was…
It’s a ritual for business folk to take stock at the end of the year and consider changes that might make business in the new year even better. If that’s on your agenda too, the conversation I had with Dario Presutto, the man who’s cut my hair for more than 33 years, might be of…