CREATING GREAT VIRTUAL EVENTS
It’s amazing how quickly the events world has changed and how much we’ve all learned about virtual events in such a short time. From my experience, the early attempts at virtual events ranged from OK to terrible. But that's to be expected. I’ve likened it to the early days of the internet when dial-up was horrendously slow and it was text only. Still, we were all so excited to read a newspaper on the screen, even though there were no graphics and it took forever for pages to load. But quality quickly improved and high-speed connectivity put it over the top. I expect the same will happen with virtual events – new platforms will evolve and the bar will be raised as execution improves.