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A few years ago, one of the largest pharmaceutical companies in the world conducted their annual employee engagement surveys, eager to gauge the pulse of their workforce. The results revealed something odd: while employees ranked "Being an Innovative Company" as one of the highest aspects, there was a glaring contradiction. They also ranked "Ability to Get Things Done" as one of the lowest. How could a company be considered innovative while simultaneously lacking the ability to execute?

AN EVENT PLANNER’S BIGGEST FEAR

What’s your worst speaker nightmare?

Mine is that the speaker doesn’t show up for the event.

The only two things that can really derail a speaker’s appearance is bad weather/mechanical problems or ill health.

You can’t avoid a health issue but travel can be guarded against. I’ve been doing this long enough to know that before we ever even accept an offer, we scope out travel to make sure there are sufficient backups in case of weather or mechanical issues. One more booking is not worth putting an event in jeopardy.

In spite of careful planning, the unexpected can happen. That is my segue to talk about our speaker MIKE ABRASHOFF and his travel heroics last week.

In a world over-saturated with content and driven by algorithms, businesses are scrambling for the holy grail of “engagement.” Yet, despite the flashy ad campaigns and aggressive marketing strategies, many find themselves hitting a wall. Why? Because what's often missing is a genuine connection with their audience. Authenticity.

In an era where the default mode is to curate, filter, and present polished facades, those who present their genuine selves break through the noise. Authenticity is more than a personal quality; it's the heartbeat of a company's culture, guiding the way to genuine connections and meaningful interactions. So, what’s the secret to weaving authenticity into the fabric of our digital presence?

Enter Mariana Atencio. She just joined D’Amelio Network and is an expert on authenticity.