“No matter what we sell, make, or do, we’re a commodity to people who don’t know us,” says Ken Schmidt. Companies who understand that and change their mindset to engage customers differently will win big. Authenticity stands out in today’s impersonal world and Ken unpacks a roadmap for creating an unshakable emotional connection with customers. This talk is rooted in the ideas that drove Harley-Davidson’s incredible transformation and return to dominance as Ken and his team led the company’s shift away from focusing on product features and instead leaned into the key drivers of human behavior. As it did, H-D’s sales, profitability, and loyalty skyrocketed. Ken’s high energy and humor punctuate this talk as he shows businesses of every size and scope how to align everyone in the organization around a set of values that ignite customer passion, maximize sales growth, and stand out in their marketplace.
SAMPLE TAKEAWAYS:
– Discover the three questions that should drive every decision to protect and enhance your reputation
– Transform the company mindset towards being known for who you are vs. what you do
– Harness the three drivers of human behavior to create unshakable loyalty
– Gain ways to be memorable so customers tell your story to others – in person and on social media
– Elevate your business by humanizing it and delivering delight