Eliminate Effort to Unlock Explosive Growth

We all know simple is great, so why don’t all organizations create amazing things just like Apple? The reality is that friction permeates almost everything we do. This “extra effort” frustrates our customers, partners, and colleagues. In creating Shazam, Chris moved mountains to make one thing very easy – identifying any song. Shazam changed the way the world discovers music. Chris combines stories from creating Shazam with his twelve years at Android (Google) and Dropbox to provide concrete examples of how we can all push boundaries to eliminate friction. [Audiences learn to identify and eliminate friction to drive growth].