The Hard Work of Big Change

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Transforming Your Organization and Challenging Yourself

In this era of hyper-competition and non-stop disruption, past success does not guarantee future prosperity. It’s a world where the smart take from the strong and the most urgent work for every organization and leader is the work of making meaningful, deep-seated change. When customers have higher expectations than ever, and digital technologies and new business models create more choices than ever, then familiar ways of working and competing become less effective than ever. That means even the most successful companies have to rethink and reimagine every aspect of how they do business and deliver results. One challenge is originality—not to be the best at what others already do, but to be the only one who does what you do. Another challenge is people and culture—in a world transformed by technology, infusing your organization with a deeper sense of humanity. A third challenge is rethinking the logic of risk—recognizing that in an environment of constant disruption, “playing it safe” may be the most dangerous course of all. Armed with challenging ideas and in-depth case studies, Bill Taylor shows how organizations and leaders can unleash long-lasting, positive change in turbulent, fast-moving times.