Revving Up Reputation: Storytelling That Driving Success
A compelling and memorable story does more than engage – it moves people, reshaping perceptions and driving change. Ken Schmidt, the mastermind of Harley-Davidson’s resurgence, understands that potent narratives do more than catch attention; they change minds and distinguish your business from look-alike competitors. Leadership’s role is the engine that drives this process forward, fostering a culture where storytelling becomes the rocket fuel for this change. In this presentation, Ken delivers a strategic framework for organizations to redefine their narratives, guiding leaders and teams to uncover the core of their organizational identity and craft stories from within and beyond their walls. Through vivid real-world examples, Ken illustrates how authentic storytelling can elevate brands to a place of prominence and trust. This keynote doesn’t just inspire; it redefines how organizations live out and communicate their uniqueness, forging indelible connections that turn casual customers into loyal champions.
— Elevate the likeability of your business by crafting stories that delight customers
— Uncover the three core elements behind every memorable story that’s ever been told
— Learn how to craft vocabulary that breathes new life into the seemingly familiar or mundane
— Find your three most memorable and distinguishing storylines
— Tap into underutilized opportunities to share stories
— Discover simple tools that encourage employees to become storytellers