Fanocracy – Turning Fans Into Customers and Customers Into Fans
Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans? These brands have learned to provide the human connection people are now longing for. David Meerman Scott calls it a Fanocracy. Creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans. This presentation is based on David’s book Fanocracy and offers inspiring examples of offbeat and mainstream businesses and organizations that have harnessed passion to create fans – both external and internal – to win big. David shows how the act of making business personal may be the most powerful business strategy of all at a time when the technology pendulum has swung too far and everyone is doubling down and sending yet another tweet, yet another YouTube video, yet another LinkedIn connection, leaving us feeling like we’re in a world of digital chaos.