David Meerman Scott

Marketing Strategist, Entrepreneur, VC Strategic Partner, Adviser to Emerging Companies, and Bestselling Author of 10 Books

David Meerman Scott

Marketing Strategist, Entrepreneur, VC Strategic Partner, Adviser to Emerging Companies, and Bestselling Author of 10 Books

“The shift from merely selling a product or service to building fandom is a powerful one. It starts by changing the way you think about your customers.”
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“The shift from merely selling a product or service to building fandom is a powerful one. It starts by changing the way you think about your customers.”
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Talking Points
  • Out of Sync: The way people buy has changed…the way companies sell has not kept pace.
  • Tech Weary: People hunger for human connection…Get ready or get left behind.
  • Fandom Rising: Fandom not just for celebs…It’s rocket fuel for companies in “ordinary” fields, too.
  • Best Examples: Learn how companies in disparate fields relax control to build fandom and win.
  • A Shift: Fandom is relationship-centric and more powerful than product-centric.
David’s Story

David Meerman Scott helps companies and organizations generate attention and grow business in a real-time world. He spotted the content revolution in its infancy and wrote five books about it including The New Rules of Marketing & PR, the definitive book on the topic, translated into 29 languages. Now, marketing, PR, and sales are at another inflection point…this time driven by tech-weary people longing for human interaction. David’s eleventh book (coming January, 2020) reveals how to engage them – with fandom. What can business learn from celebrities about building a fan base? Plenty!

Fandom is rocket fuel used by companies and organizations of all sorts – including those from the most unlikely industries – to inspire and nurture true fans. David’s high-energy presentations highlight the strategies and success stories using bold images and video to energize audiences. David inspires people to set old ideas and fear aside and use new tools to achieve real, measurable, no-cost results to turn customers into fans and fans into customers.

David’s ideas have captured the attention of respected firms and organizations all over the world – having spoken in over 40 countries and on all seven continents. His groundbreaking strategies don’t just slap new tools onto dusty old strategies – they reinvent the way to engage the marketplace.

The top-selling book by David is The New Rules of Marketing & PR, a Wall Street Journal bestseller in its 6th edition with over 350,000 copies sold. It is available in 29 languages and used as a text in hundreds of universities and business schools worldwide. Newsjacking and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is co-author of Marketing the Moon (and contributing producer of the 2019 PBS documentary it inspired, Chasing the Moon) and Marketing Lessons from The Grateful Dead. David’s next book is co-authored with his daughter, Reiko, and reveals how the power of fandom – long understood in the celebrity world – can be harnessed by business.

 The other books by David include: Real-Time Marketing & PR; World Wide Rave; and Eyeball Wars.

David is a globalist with real-world experience building businesses and a sharp eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following the sale of NewsEdge to Thomson Reuters delivered David the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.

David is a co-founder and partner in Signature Tones, a sonic branding studio. Signature Tones works with clients to create sonic logos and original music for use perfectly in tune with their brand. Sonic branding includes original music that is used in videos, podcasts, products and services, as walk on music for speaking engagements, in TV and radio commercials.

David is an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he has served since 2007, (successful IPO in 2014), digital selling firm Vengreso, Mynd, RISEcx, Harmony, YayPay, SlapFive, ExpertFile, and InstaViser as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount. He is also a limited partner and advisor to Stage 2 Capital, a go-to-market venture capital fund investing in and advising companies scale sustainable revenue and healthy growth.

IMPORTANT NOTE: David Meerman Scott uses his full name professionally. Meerman is his middle name. When you first refer to him, please use his full name – “David Meerman Scott.” After that, feel free to refer to him as “David” or “Scott” or “Mr. Scott”.

Video Playlists by Topic

Real-Time Strategies to Grow Sales

The New Rules of Marketing and PR

Fandom – How to Succeed By Making Business Personal

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Speech Descriptions

Fandom – How to Succeed by Making Business Personal

We’re in the midst of a seismic change. The technology pendulum has swung too far into a world of digital chaos. People are longing for human connection. The opportunity is big and the time is right to create a culture of fandom, says David Meerman Scott. Fandom is not just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any organization Read More >

The New Rules of Marketing and PR

Engaging customers on their own terms is the business survival skill of our time. Business is different today. We all know it. It’s a scary idea to set aside outdated beliefs and dusty old strategies but those old ways can cost you money. David Meerman Scott reveals fresh, measurable and low- and no-cost strategies to instantly and directly reach your audience. Read More >

Real-time Strategies to Grow Sales

The way most companies sell is not aligned with the way people buy. That’s a problem. Buyers are bypassing the traditional selling model altogether. They’re learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). At the same time, the boundary between the sales and marketing efforts has gotten blurry. These changes have driven a revolution in how sales and service are done. Read More >

Beyond the Keynote

David Meerman Scott is available to deliver sales and marketing workshops or coaching sessions. In them he provides a step-by-step framework for implementing Real-Time sales or marketing/PR strategies. These sessions drill down to explore tactical, actionable plans to reach buyers directly and in Real-Time and create a fandom-based approach to nurturing your most important relationships. Please inquire for specific details. Read More >

Speech Descriptions

Fandom – How to Succeed by Making Business Personal

We’re in the midst of a seismic change. The technology pendulum has swung too far into a world of digital chaos. People are longing for human connection. The opportunity is big and the time is right to create a culture of fandom, says David Meerman Scott. Fandom is not just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any organization Read More >

The New Rules of Marketing and PR

Engaging customers on their own terms is the business survival skill of our time. Business is different today. We all know it. It’s a scary idea to set aside outdated beliefs and dusty old strategies but those old ways can cost you money. David Meerman Scott reveals fresh, measurable and low- and no-cost strategies to instantly and directly reach your audience. Read More >

Real-time Strategies to Grow Sales

The way most companies sell is not aligned with the way people buy. That’s a problem. Buyers are bypassing the traditional selling model altogether. They’re learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). At the same time, the boundary between the sales and marketing efforts has gotten blurry. These changes have driven a revolution in how sales and service are done. Read More >

Beyond the Keynote

David Meerman Scott is available to deliver sales and marketing workshops or coaching sessions. In them he provides a step-by-step framework for implementing Real-Time sales or marketing/PR strategies. These sessions drill down to explore tactical, actionable plans to reach buyers directly and in Real-Time and create a fandom-based approach to nurturing your most important relationships. Please inquire for specific details. Read More >

What People Say About David

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Additional Resources

Biography
Introduction
Testimonials
Hi-Resolution Photos