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TURN YOUR COMPANY INTO A LAB

CREATING A CULTURE OF EVERYDAY, EVERYWHERE EXPERIMENTATION

TURN YOUR COMPANY INTO A LAB

Catching the future depends less on planning for what will come next and more on continuously experimenting with what could come next. To stay relevant, an organization has to invest preemptively in developing alternatives to the status quo—playing with new ideas, testing new technologies, exploring new markets. In other words, in order to innovate and adapt in this creative, disruptive economy, every organization must develop the capacity (and the appetite) for experimentation and even failure.

Despite the life or death stakes, this is not natural behavior for most organizations. When it comes to making decisions about whether and how to venture into new territory, most leaders tend to rely on endless analysis or personal judgment. The problem is, those methods tend to produce conventional results.

Experimentation, on the other hand, maybe the most powerful lever when it comes to building your organization’s capacity to innovate and adapt to disruptive change. A well-designed experiment quickly tests the merits of your ideas, generates new and relevant insight into the deep needs and behaviors of your customers, and opens up new avenues that weren’t apparent before. It also has the benefit of being a lot faster, cheaper, and more risk-bound than launching a meticulously designed battle plan.

Polly shows how the best companies today manage this. Her rich stories and practical perspectives and practices show how you can spread the mindset and methods of experimentation. Audiences leave knowing the five strategies for turning their organization into a lab for perpetual innovation.