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Geoff Colvin – Books

Humans Are Underrated – What High Achievers Know That Brilliant Machines Never Will
As technology races ahead, what will people do better than computers?

What hope will there be for us when computers can drive cars better than humans, predict Supreme Court decisions better than legal experts, identify faces, scurry helpfully around offices and factories, even perform some surgeries, all faster, more reliably, and less expensively than people?
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Talent is Overrated: What Really Separates World-Class Performers from Everybody Else
Asked to explain why a few people truly excel, most people offer one of two answers. The first is hard work. The other possibility is that the elite possess an innate talent for excelling in their field. According to distinguished journalist Geoff Colvin, both the hard work and natural talent camps are wrong.
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The Upside of the Downturn: Management Strategies for Difficult Times
Geoff Colvin, one of America’s most respected business journalists, says even the scariest turbulence has an upside. The best managers know that conventional thinking won’t help them in tough times. They’re taking smart, practical steps—frequently unconventional and even counterintuitive—that will not only keep them strong, but will also distance them from the pack for years to come. Colvin shows us how these strategies really work, using examples of major companies that have successfully applied them.
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Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don’t realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not.
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