WITH BUYERS NOW IN CHARGE, SOCIAL SELLING INBOUND STRATEGIES CAN DRIVE SALES
“Fearless Sales – Powering Social Selling In Real-Time”
The way most companies sell is not aligned with the way people buy. That’s a problem. Buyers are bypassing the traditional selling model altogether. They’re learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). At the same time, the boundary between the sales and marketing efforts has gotten blurry – so blurry it’s almost not there. These changes have driven a revolution in how sales and service are done. It’s time to stop thinking in the past and get fearless about how to engage customers. Managing change in organizations is never easy, but it’s vital to adapt. Social selling is the most effective approach to winning the attention wars – and speed is the ultimate competitive weapon. Nothing is faster than Real-Time because you reach buyers on their timetable, not yours. It’s natural to fear trying something new or different. David Meerman Scott shows how the best salespeople (and sales organizations) have become information curators – communicating by delivering the precise information buyers need at just the right time and in just the right way. Real-Time social selling gains more customers with fewer resources and David offers concrete examples of small and large companies achieving sales success right now.